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Advertising Movie Spoilers: Why Do They Keep Doing It?

How often have you watched a trailer or read a story that spoiled something in a movie or television show, a bit of information that could have changed the way you might have felt during the first time watching it, if you watched it fresh with no expectations?

Recently some news hit the web discussing the return of Boba Fett, a beloved Star Wars character from the original trilogy, on Disney's second season of The Mandalorian. After I read the news of Temuera Morrison, the original actor to play Jango Fett, Boba's father and twin, I was excited–but then I started to wonder how much more exciting it would have been if they had kept it a secret. The same could be said of the casting news of Rosario Dawson as Ahsoka Tano, the animated character from Star Wars: The Clone Wars and Rebels. The fact that we as an audience know of them being in the show kills just a little bit of the excitement we would have had if they weren't spoiled for us in movie news and trailers.


The spoiling of plot points, character introductions and twists has been an ongoing problem for years, even more so in film trailers. One of the biggest spoilers was the horrible decision to have a narrator tell us Arnold Schwarzenegger is playing a hero in Terminator 2, a bit of news that audiences could have learned during their first experience of the story in theaters, a twist within the first hour that would have only amplified their excitement in that moment of learning the truth of the characters fate–but studios would rather spoil a films story than try to amplify it for the audience.


For years studios and filmmakers have shown us way too much, even at times telling a cliff note version of their film, spoiling the entire story in two minutes or less.

There was one film that actually gave me hope in actually seeing promotional material for a film and not once spoiling the film for us, a movie that came out last year that just happens to be the biggest film of all time at the international box office. Avengers: Endgame only showed us the characters we've grown to enjoy over a decade, with the familiar music to back them up in the Marvel films trailer, going as far as to film alternate scenes for the previews as to not spoil the fun. It's rare to walk into a movie these days and not know what's coming in some capacity, but Avengers: Endgame was also a different breed of film. Avenger: Infinity War left a big question mark in the air, giving people almost a year of speculating at what the outcome could be. The anticipation was at an all time high in seeing the finale to a decade long soap opera that had built into a huge "Who shot J.R?" moment, or in this case, "How do we bring back everyone who turned to ash?"


There are many examples of films that are spoiled for us, if you happened to see a preview lately for an upcoming film, nine times out of ten, you've probably already experienced what I'm talking about. Am I just the only one complaining about casting news and spoiler previews?


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